Breaking: McDonald’s Addresses Cardi B & Offset Collaboration Boycott

Last month, the fast-food giant announced its new Valentine’s Day partnership with rap’s royal couple in a Super Bowl ad, where the two can be seen enjoying a lavish date night catered by McDonald’s. A cute bit that features the couple’s favorite orders, the promo drives home that knowing your partner’s order is “a sign of loving them.” Except it now turns out that a number of McDonald’s franchise owners aren’t exactly loving the Cardi and Offset, with multiple locations apparently refusing to serve the meal-for-two deal.

According to Fortune, some franchisees are less than happy about the collaboration, with some arguing that the couple’s inappropriate music and public behaviour will hurt sales for an establishment that’s supposed to be “family-friendly.” In fact, it seems as if these restaurant operators — who own about 95% of McDonald’s stores — are scandalized enough by the couple’s use of swear words (!) and sex talk to boycott the entire partnership, with most of these franchisees reportedly being in “Southeastern and mid-Atlantic states.”