Accra, Ghana – Ghanaian-American polymath, Amaarae, is one of music’s most groundbreaking artists, and her highly anticipated album “Fountain Baby” is set to be released on June 9 via Interscope.
To celebrate the upcoming release, Amaarae has unveiled her new track “Co-Star,” along with a captivating music video that pays homage to the 90s supermodel era. The music video, directed by Lauren Dunn, features a “Co-Star” competition in which competitors battle it out to be the best by showcasing their zodiac signs, swag, and skills, breaking traditional beauty standards placed on women.
Amaarae’s “Co-Star” competition features some of the most influential women in the industry, such as The Clermont Twins, model Biba Williams, Nigerian rapper Deto Black, 1XBlue designer Lois Saunders, photographer and model Moyosore Briggs, among others.
In a statement about the release, Amaarae said, “Co-Star is a fun song about star signs! I wanted to give people something cute and flirty for the summer! Astrology is such a huge part of our youth culture, it felt like a missed opportunity to not lean into that and give the girls an anthem that reads and celebrates them all at once!”
The music video features some of her favourite women, including The Clermont Twins, Biba, Deto, Moyo, Bijou & Chi, who represent a significant part of alternative African culture and are the tastemakers of our time.
“The video is amazing too! Having some of my favorite women in the whole wide world represent themselves in such an iconic way. The Clermont Twins are such an iconic duo. Also Biba! Deto! Moyo! Bijou & Chi are such a huge part of alternative African culture. These are the tastemakers of our time! It’s really so amazing to bring them all together,” the Reckless & Sweet hitmaker added.
Amaarae’s work centres around female empowerment, subversion of gender norms, and exploration of female sexuality and artistic self-expression while simultaneously highlighting her West African heritage through a global lens.
“Fountain Baby,” her forthcoming album, will undoubtedly establish Amaarae as one of the premiere artists in the global pop arena. It is an expansion of her towering talent and vision beyond genre and regional boundaries, resulting in a remarkable and tangible body of work that solidifies her position as an essential architect of the future of music.
In addition to the upcoming album, Amaarae recently performed at the Mugler x H&M collaboration launch in New York City on April 19th as the face of the campaign. The collection will be available for purchase online and in stores starting May 11th.
Stream “Co-Star” here: https://Amaarae.lnk.to/Co-Star
Amaarae is a highly talented and versatile musician who has garnered widespread recognition in a relatively short span of time. Her critically acclaimed album “The Angel You Don’t Know” has amassed over 522 million streams and has been highly lauded by various publications.
This album featured her viral hit “Sad Girlz Luv Money,” which has gained over 379 million global streams and has been certified platinum. In addition to her achievements in the music industry, Amaarae has made a name for herself in the fashion world by attending various Fashion Weeks in London, Paris, and Milan.
Furthermore, she made her cinematic debut in 2021 with the release of her track “A Body, A Coffin” from the “Wakanda Forever Prologue” soundtrack. Amaarae’s experimental approach to music is influenced by her cross-cultural experiences, and she has established her independent record label, Golden Child Entertainment Ltd.